Hi there, it's me
I'm a Senior User Experience (UX) Designer based in Vancouver with over 15 years of experience creating digital products that truly connect with users. I love tackling complex design problems and turning them into simple, effective, and intuitive solutions that make a difference.
In 2005, I was studying Graphic Design and working in print production. At the time, I realized the growing potential of the tech industry. Excited by its rapid changes, I decided to take my first Web Design course, where I learned HTML, CSS, and PHP.
After exploring different areas, I joined an agency in 2009, where I focused on Interaction Design. By 2011, I completed a specialization in User-Centered Design, deepening my expertise in UX.
Since that pivotal moment, I've been assisting technology companies with innovative profiles in crafting digital products centered around human experiences. I achieve this by fostering a UX-centric culture within organizations and implementing user-focused processes like Design Thinking, Design Sprint, and Agile Methods.
My work empowers companies to attain UX maturity, develop high-value products, and secure a competitive edge in the market.
As I look toward the future, I am focused on honing my skills in team leadership, product management, and user-centered processes, as part of a broader UX Strategy for innovation.
I served as an IxDA Local Leader, coordinating events focused on Interaction Design.
In 2012, I founded the UX Book Club in my hometown of Florianópolis, Brazil.
For a period, I owned a gym where I taught Jiu-Jitsu to children.
I have experience trading in diverse markets and have successfully profited from corn futures contracts.
Gabriel (Gartz) Reitz Giannattasio
Senior Software Engineer at GOOGLE
I worked with Rodrigo at Cianet quite a while ago. He is a super nice guy, easygoing and hands-on every time we need, I think it was one of the first web projects that he worked with at the time, and he nailed it. The fast learner was eager to learn how things work, the project limitations and what we need, end-up that his contributions really reshaped the UI/UX in the best way possible! He is really talented. I hope someday we can have the opportunity to work together again.
Diego Lagranha Weiss
Software Developer at BACKBASE
I've worked with Rodrigo for one year, and it was a really nice experience. He's really dedicated and attentive to the details. I've learned a lot from him. He's always concerned about getting the best out of his work and providing users with the best experience. He is a team player, engaging people in creating a nice environment to work with. I hope we can work together again!
Daniel Kuroski
Frontend Developer at MAGNETIS INVESTIMENTOS
Trabalhei diretamente com o Rodrigo durante 9 meses e com ele aprendi muito sobre Design/UX (questões históricas e conceituais). Ele possui um grande conhecimento teórico sobre estes assuntos, e sabe colocar eles em prática. Ele conseguiu resolver grandes desafios nesta área, e compartilhou o máximo de experiências e conhecimentos possíveis
Mariana Leite de Almeida
Product Designer at INVOLVES
Trabalhar com Rodrigo foi uma ótima experiência. Crítico e dedicado, Rodrigo sempre buscou as melhores alternativas de solução para os problemas de UX, elevando o nível dos trabalhos. Além disso trocamos muito sobre organização e gerenciamento de equipes. Pude aprender bastante com ele.